MKTG 489 Quiz 1 Marketing
Download All the Answers
$10.00Add to cart
Question 221 pts
All associations between the product and its consumer are beyond the company’s control.
False | |
True |
Question 231 pts
A true global brand carries _____ brand name(s) and logo(s) anywhere it is offered, and it is available in most markets in the world.
one | |
less than ten |
more than 10 | |
unlimited |
Question 241 pts
A brand is first and foremost a name.
False | |
True |
Question 251 pts
Most co-branding examples lean more toward being
luxury branding. | |
brand personalities. |
ingredient branding. | |
umbrella branding. |
Question 25 1 pts
A brand is first and foremost a name.
True | |
False |
Question 23 1 pts
A brand carries a promise that it can help customers achieve the persona to which they aspire.
True | |
False |
Question 22 1 pts
Which is NOT an example of brand extensions?
all are examples of brand extensions | |
L’Occitane offers bubble bath and moisturizer lotions |
Pepsi offers new flavors | |
QuickBooks has its basic software, a version for Macs, another for small business needs, and premier packets for professionals, nonprofits, retailers |
Question 20 1 pts
The meaning of a brand name is built over time.
False | |
True |
Question 17 1 pts
Brand names must have an inherent meaning.
False | |
True |
Question 16 1 pts
Branding cities and countries is becoming increasingly popular, as destinations seek more tourism and/or
taxes. | |
recognition. |
business investment. | |
population. |
$10.00Add to cart
OR
Please Contact Educational Expert Tutors for help with this Assignment/Exam or any Other!