Planogram For a departmental store
Planogram For Marshalls
For this assignment I chose Marshalls which is a department store mostly dealing in apparels and gifts etc. The store is a discount store therefore most of the shelves were full of clothing items. They have the strategy of selling as much as they can. In my opinion the store lacks a beautiful interior that has the selling products on their perfect places. Especially I visited the Socks section and all the selves were full of socks with different colors and sizes. I think that they should categorize the Socks in color categories and place these socks at a bit distance for clear customer visibility. This is what is reflected in my planogram. I have put the socks in the shelves according to colors and I believe they look nice than the original picture that I took