How would you characterize Best Buy’s competitive strategy? Should it be classified as a low-cost provider strategy?
How would you characterize Best Buy’s competitive strategy? Should it be classified as a low-cost provider strategy? a differentiation strategy? a best-cost strategy? Explain your answer.
The strategy that has been adopted by Bes Buy is differentiation. The strategy is not best cost or low cost as Best Buy does not offer cheap electronic items. Instead they have differentiated themselves in relation to their strategy of being different from others in its specialized field. Their staff is extra ordinary as they are not just simple sales persons but know the exact specifications of the items they are selling. Other example of Best Buys differentiation is their Geek Squad which provides the installation of hardware and software and are expert in troubleshooting this installation processes.