Internet has the capacity to increase customer expectations about service

The Internet has the capacity to increase customer expectations about service levels and also to be the vehicle that delivers service that meets or exceeds those expectations.  Take a position on this statement and be prepared to discuss it.

The Internet provided a very effective platform not only for revolutionizing sales and service industry but also for upping the rate of communication between businesses and their customers. Reviews, chat services, and direct-to-the-office emails helped customers to quickly make choices on what to purchase, get instantaneous answers to their queries, and be satisfied with their purchase as a result. Getting the best deals at a quick, timely, convenient, and often cheaper manner expectedly raise the customers’ bar of expectations for products/services and the companies that offer them (Roberts & Zahay, 2012). This increase in expectations continues to set the bar higher on the next purchase.