Colgate #everydropcounts

The aim of the advertisement is very simple but still it has a greater message than most of the advertisement that we see on the TV or online. The advertisement starts with a person waking up in the morning and brushing his teeth while keeping the faucet running in the meanwhile. Then there is a text displayed that has a message that says that there are many people in the world who don’t even get to access clean water in a week that is usually wasted during one time brushing teeth. A little girl is shown who is thirsty and drinks the water with an emotional message that water is precious and not that easily available to everyone around the world. .

These kind of social messages have been targeted on two fronts by the manufacturers. First they want to show a softer image of themselves and second they really want to educate the masses about different social issues and I think they have been successful with it in most of the cases.

Great Loans for great people

The advertisement has shown many people doing different people. Some of them are said to be great while others are not depicted to be so great. The main aim of the advertisement is tell the audience to check in with Sofi, a loan provider and see if they are great enough to get a loan for a great rate. This is a type of advertisement that works keeping the Maslow’s hierarchy of need in mind and telling the audience if they act on the way they have been advised in the advertisement, they will get some of their needs fulfilled. People do tend to respond to these kinds of advertisements.

Defying Labels by Mini

The advertisement stars Serena Williams. She is seen talking about her past where she was labeled to be strong, sexy, too focused on tennis and other labeling. But she says that she always tried to be herself and newer listened to the silly labeling of others. She says that in the same way Mini does not depicts itself to be a great car like any other car. She chose Mini because just like her, Mini is like itself and like none other. It’s the believe in oneself that get you successful in your life.

The One’s for Mom by Chunky, Campbells

The aid is to highlight the efforts that our moms make to help us shape our future. In the aid the person who is playing footballs fall off many times but his mom is always there to give him the courage that he needs and at the end he is a successful footballer playing for a major league. This aids attracts it audience by showing that the Chunky, Campbells care for all of its customers and hence they want their customers to care for their moms and be thankful to them. These kinds of ads try to target the emotions of their viewers. So the viewers are emotionally touched by the aids and they create an internal loyalty for the brand.

What he said, Acura

The aid is a great visual effect advertisement by Acura with only music playing in the background. There are some of the brand cars shown in the advertisement that look beautiful and travelling with speed. These kinds of advertisement have no words but they say have enough content for their targeted audience. These few second aids can have a great impact on the purchasing decisions of its viewers. These are luxury cars and they have specific audience who do not need a lot of convincing.