The New York Times and Boston Scientific

Case Study: The New York Times and Boston Scientific: Two Different Ways of Innovating with information technology

The Video rental map developed by The New York Times and Netflix graphically displays movie popularity across neighborhoods from major U.S. cities. How would Netflix use this information to improve its business? Could other companies also take advantage of these data? How? Provide some examples.

The New York Times video rental maps, developed with the help of Netflix is a graphical representation of how many viewers have a certain movie got across 12 metropolitan cities across the US. Netflix has a great opportunity in this gathered data. This data is a representation of the consumer, in this case Netflix watching people according to different demographic locations. Netflix can easily assess which movie is not doing well in a certain area and how can advertisement and marketing help in this regard. Also, Netflix can get an overview of the increase of decrease of the number of viewer in certain cities and plan accordingly. With the help of these graphs, Netflix can point out to their most successful or unsuccessful projects and work of future improvements.

Companies like Amazon Prime instant video and Hulu are doing business in the same niche as Netflix and can definitely take advantage of the Video rental maps. They can make assessment about the maturity of different city markets and strategize to compete with Netflix and one another.