Case Study: Texas Health Resource and Intel

Should organizations pursue high ethical standards regardless (or in spites of) their bottom-line impact? Or should they limit themselves to those scenarios where “good ethics make for good business”?

Ethics are most of the times defined by the organizations. When defining ethics, organizations must be able to have high standards to follow. Ethics may be overlooked because organizations may not be able to see the effects of it in terms of a benefit for the organization in the short term. Having said that, these organizations forget to notice the long term impacts of high quality of ethics. When customers and clients see high standard ethics followed by the organization they are doing business with, they would definitely tell others about it. It can convert to other potential customers as well. A high standard of ethics pursued regardless of the bottom line impact can help get an organization get a competitive advantage. Limiting yourself to just those scenarios where ethics are good for business is a very subjective matter. I mean how can one define the perfect scenario for good ethics? If you fail to define such a scenario, don’t you think you may not follow a certain standard of ethic and would end up having customers who are disappointed and never return?