MKTG Quiz 3 Marketing

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Question 111 pts

Which is NOT a quality associated with the brand name under the company’s control?

	product shape
	packaging

 

	logo
	customer feedback

 

 

Question 121 pts

Which is NOT an example of a store brand?

	Archer Farms
	Macy’s

 

	Eating Right
	Sam’s Choice

 

 

Question 131 pts

What is a new research topic related to brand associations?

	brand communities
	tourism marketing

 

	brand personalities
	status symbols

 

 

Question 141 pts

Which is NOT true about firms and brands named after the founder?

	Customers can easily identify the name and products.
	They serve primarily as an ego trip for the founders.

 

	They show little creativity in marketing.
	They tend to have no inherent meaning.

 

 

Question 151 pts

Some brands are closely associated with colors.

	True
	False

 

 

Question 161 pts

A true global brand carries one name brand and logo, anywhere it is offered, and it is available in most world markets.

	False
	True

 

 

Question 171 pts

Customers who participate in repeat purchasing are willing to pay premium prices for the brands they value.

	True
	False

 

 

Question 181 pts

Which of the following is NOT a physical quality of branding?

	name and logo
	packaging

 

	cost
	all are physical qualities

 

 

Question 191 pts

_____ branding is the primary form of co-branding in which one of the companies and its product is the primary host and the other company and its product add value to the host product.

	Ingredient
	Global

 

	Associated
	Enhanced

 

 

Question 201 pts

An example of umbrella branding is Costco selling Starbucks coffee.

	True
	False

 

 

Question 211 pts

Logos are shapes and symbols that may begin with little inherent meaning, but are associated with the brand.

	True
	False

 
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