Explain the role of the questionnaire in the research process. Questionnaire is a set of questions that is designed to collect the data which is necessary to accomplish the objectives of a research project. It is also called as a …
Paper: Steps of Measurement Process Introduction Measurement is the way toward allotting numbers or marks to people, items, or occasions, as per specific rules for speaking to amounts or characteristics of qualities. Measurement process is a method used to allot numbers …
Case Study: Texas Red Soft Drinks Is the test market approach the best way to tackle this problem, all things considered? Are there other viable options and, if so, what are the options? Test market approach can be said as a …
Of the primary data-collection techniques available to the researcher (survey, observation, experiment), why is the experiment the only one that can provide conclusive evidence of causal relationships? Of the various types of experiments, which type or types provide the best …
Chapter 8: Primary Data Collection: Experimentation and Test Markets Read more »
Paper Topic: Human Versus Machine Observation Introduction Observation is a significant part of any kind of research study whether it be a social sciences research or marketing research. Observation is generally defined as the action or process of closely observing …
Do you think that eventually all marketing research will be done on the Internet? Why or why not? Online marketing is a fast growing approach where different companies conduct their marketing research on the internet. Looking at the current internet …
The owner of a hardware store in Eureka, California, is interested in determining the demographic characteristics of people who shop at his store versus those of people who shop at competing stores. He also wants to know what his image …
We discussed a number of different types of qualitative research in this chapter. What type of research was conducted by Midas? From a number of different types of qualitative research, the technique used by Midas was the Photo sorts which …
What are the major differences between quantitative and qualitative research? The major difference between the quantitative and qualitative research is that quantitative research mainly focuses on the mathematical analysis and it uses the statistical facts and figures. On the other …
Paper Topic: Advantages and Disadvantages of Secondary Data Introduction Secondary data is an important terminology used in research studies where the collected data is of two types that include the primary data and secondary data. The primary data is the data …