Customer lifetime value (CLV) concept Explain the customer lifetime value (CLV) concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base? Customer lifetime value (CLV) is an …
Explain the related concepts of data warehousing and data mining? Data mining is extracting information databases to help make predictions of behaviors of consumers and trends of consumers. Data mining helps predict patterns that may not have been found using …
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Why and how does testing offer opportunities to Internet marketers? Testing helps for direct marketers that want to “test” how popular a product is, and if the advertisements and marketing strategies are successful. Most testing use to be done through …
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Explain the customer lifetime value (CLV) concept Explain the customer lifetime value (CLV) concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base? Customer Life Value concept …
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Enterprise likely to go through en route to a virtual value chain What stages is an enterprise likely to go through en route to a virtual value chain? This first step they would go through is the visibility stage which …
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Zara responsive to customer What are the business practices used by Zara that have made it responsive to customer needs and successful financially? Zara has the ability to strengthen their relationship with customers buy capturing their question on the sales …
How have Internet revenue models evolved from the original content/advertising/ monetization model? In your opinion, which model(s) offer the best opportunities for sustainable long-run profitability? Why? Internet revenue models are not the same as they use to be, and now …
Virtual Value chain What stages is an enterprise likely to go through en route to a virtual value chain? The three stages that an enterprise will go through en route to a virtual value chain is visibility, mirroring, and more …
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Business practices used by Zara What are the business practices used by Zara that have made it responsive to customer needs and successful financially? Zara has captured what it means to “put the consumer first” and really dig in to …
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Contacting a website to ask for information Find a reason to contact a Web site (asking for information, searching for support for a previously-purchased product or service, etc.) and make the contact. Keep track of the timeliness, correctness, and …