Companies are faced with the decision whether to expand by seeking new markets in existing countries or seeking new country markets for already identified and served market segments. Faced with these situations, what are the strategies that can be followed? …

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How can political turmoil and other adverse environmental conditions affect global marketing? Political turmoil and adverse global environmental conditions affect the global market. For instance, Middle East political upheaval highlighted the need for flexibility in the design of global supply …

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What are the major differences between global, foreign, and local consumer culture positioning? Why are these differences significant? Global Consumer Culture Positioning (GCCP) It is used to identify the brand a insignia for a specific segment of global culture. GCCP …

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Case: Venezuela after Chavez: The Case for Economic Freedom President Chavez held office for 14 years, despite all the shortages in Venezuela’s economy.  How do you explain this?  Many Venezuelans proclaim themselves to be “Chavistas,” despite the country’s problems.  How …

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Discuss findings of Hofstede and Andre Laurent about the relationship between national and organizational culture There is a widespread belief that organizational culture tends to moderate or erase the impact of national culture. The logic of such conventional wisdom is …

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