Moving all service delivery to the Web Moving all service delivery to the Web where customers can access it when they need it is the most important aspect of building a successful customer service program. Do you agree or disagree? …
Internet has the capacity to increase customer expectations about service The Internet has the capacity to increase customer expectations about service levels and also to be the vehicle that delivers service that meets or exceeds those expectations. Take a position …
Internet has the capacity to increase customer expectations about service Read more »
When should marketers improve websites? How does a marketer know when a site should simply be improved upon and when it should be completely redesigned and relaunched? It is difficult to provide a definitive answer to this question, as there …
How does a marketer know when a site should simply be improved Read more »
Moving all service delivery to the Web Moving all service delivery to the Web where customers can access it when they need it is the most important aspect of building a successful customer service program. Do you agree or disagree? …
Moving all service delivery to the Web where customers can access it when they need it Read more »
Internet capacity to increase customer expectations about services The Internet has the capacity to increase customer expectations about service levels and also to be the vehicle that delivers service that meets or exceeds those expectations. Take a position on this …
The Internet has the capacity to increase customer expectations about service levels Read more »
What options do marketers have when it comes to developing a search marketing strategy? There are different options for marketers when it comes to developing a search marketing strategy. A few include Search engine optimization (SEO) and Pay-per-click (PPC). SEO …
What options do marketers have when it comes to developing a search marketing strategy? Read more »
What is meant by permission marketing? Do you think it is an important concept to email marketers? Permission marketing Permission marketing is getting permission to market to consumers. When a business wants to send emails it is essential to have …
Targeting, personalization and customization are three different but related CRM concepts. Define each, clearly explaining why they are different from one another and giving an example of each. Targeting It is targeting relevant advertisements to consumers who may have a …
Organizational issues usually present the greatest barrier to successful capture The chapter states that organizational issues usually present the greatest barrier to successful capture and use of customer transactions data. Can you think of some ways in which organizational issues …
organizational issues usually present the greatest barrier to successful capture Read more »
A businessperson who is not an Internet expert asks you whether the Internet is useful for branding. What answer would you give and how could you support it with illustrations? The internet is very useful for branding because most advertisement …