Category: MKTG301-902 Marketing Principles

1. Create an MCS from the information found on a fast food restaurant’s income statement:                                            (in millions) Sales:                                                              $450 Cost of Goods Sold: Management salaries              31.7 Crew salaries                          27.6 Food                                     153.0 Packaging (food)                    10.6 Total …

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Marketing Math – Additional Example Problems (after session 2 on this topic) I manufacture ceramic mugs that cost $2 to produce. I sell them for $15 per mug. Calculate markup on cost and margin on price. I produce dolls that cost …

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