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Our text discusses the scope of the international marketing task. There are not only elements we can control, but many that are beyond our control. Based on your readings and the videos for this module, write a paper describing the added elements …
Write a one-page summary of information about the last sports event you attended. Include information a competitor would like to know about the event. How did you hear about the event? What other media was used to promote the event? …
Write a one-page paper about a successful entrepreneur in sports. List five characteristics that have made him or her a good entrepreneur. Michael Jordan, Successful entrepreneur in sports Probably the basketball legend who will never be overshadowed by any NBA …
Selling more tickets for sporting events Your university wants to sell more tickets to both men’s and women’s basketball games. The beautiful new arena on campus can hold 14,000 people. The coach, outstanding recruits, and early wins this season are …
Promotion for Two sports events Look at the promotions for two of your favorite professional sports events. List the media used (provide examples where available) and why you think the media was selected. How could promotions be improved to …
New purpose for a common product Think of a new purpose for a common product. Assume the product is in the decline stage of its product life cycle. Create an advertisement for the product that recommits it to the market. …
Marketer of a Resort in the Rockies Assume you are the marketer for a resort in the Rockies. Your high season is in the winter when all of your rooms are booked with skiers and snowboarders. In the past, the …
Sports products and product life cycle (PLC) SPORTS SURFACES PRODUCT DESCRIPTIONS Surface Product Description Preparation and repair products CP761 ® Concrete primer NOVABOND ® Patch and concrete slurry emulsion NOVASURFACE® Acrylic resurfacer NOVAPLAY BASE COAT ® Acrylic resurfacer, super strength NOVACAULK ® Crack Filler …
Explain how a sports event – MLB World Series, FIFA World Cup, local college volleyball tournament, etc – has a direct economic impact on the city that hosts the event. Provide a specific example (include date and location) of one …
When – if ever – is it right for a company to use a controversial athlete to endorse products? What are the merits and risks? How could the company’s promotion plan succeed? How could it fail? Give a real world …
