From the global reach of the Olympics to local 5ks for charity, sponsorships are fast becoming an integral part of corporate integrated marketing communications plans. Find 3 examples (along with supporting materials such as print ads, web ads, commercials, etc.) of different …

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Over the past few years there has been enormous growth in the use of product placements. Provide two examples of recent product placements and/or integrations (images/video/etc. are helpful). Describe the context in which they were used, and how they intended …

Over the past few years there has been enormous growth in the use of product placements. Read more »

Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find …

Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. Read more »

Today’s network managers face a number of demanding problems. Investigate and discuss three major issues. Provide information from the web to support those issues. Discuss with your classmates. There are a number of problems faced by network managers in the …

Today’s network managers face a number of demanding problems. Investigate and discuss three major issues. Read more »

Cookies are Us runs a series of 100 cookie stores across the Midwestern U.S. and central Canada. At the end of each day, the stores express mail a diskette or two of sales and inventory data to headquarters, which uses …

Cookies are Us runs a series of 100 cookie stores across the Midwestern U.S. and central Canada. Read more »

Some experts are predicting that Ethernet will move into the WAN. What do you think? I think that it is a great possibility that the Ethernet would move into WAN because the nature of the WAN is that it needs …

Some experts are predicting that Ethernet will move into the WAN. What do you think? Read more »