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Identify the five basic segmentation strategies. Give an example of a company that has used each one. These strategies are: Demographic: For example segmentation based on the age or sex of the consumers. Lips stick marketing would only target women. …
What are some of the elements that make up culture? How do these find expression in your native culture? Culture has many things that make it up. For example the ways people dress in these cultures, their language and their …
Case 10-2: The Smart Car What is Smart’s competitive advantage? Brand Promise? Positioning? Smart Cars’ competitive advantage include several characteristics. The most important of them are: The company offers a small car to address the issue of traffic jam and …
Case 9-1: Starbucks Takes Coffee Culture Around the World In the United States, nearly two-thirds of Starbucks outlets are company owned; the remaining one-third are operated by licensees. Outside the United States, the proportions are reversed: about two-thirds are run …
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Impact of management myopia and organizational culture on the globalization of a corporation Discuss the impact of management myopia and organizational culture on the globalization of a corporation? What are some of the challenges faced by marketers in relation to …
Describe the factors that should be considered in developing new products for international markets with particular emphasis on the consequences for not adequately testing new products. Developing new products for international markets For the international market, it is critical …
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Companies are faced with the decision whether to expand by seeking new markets in existing countries or seeking new country markets for already identified and served market segments. Faced with these situations, what are the strategies that can be followed? …
Recently “Call Centers” have mushroomed in countries like India, China, and Philippines due to the outsourcing by many Western countries. What are the benefits and disadvantages to this method to the company that is outsourcing? What factors should be taken …
How can political turmoil and other adverse environmental conditions affect global marketing? Political turmoil and adverse global environmental conditions affect the global market. For instance, Middle East political upheaval highlighted the need for flexibility in the design of global supply …
The European Commission recently fined Nintendo nearly $150 million after it was determined that the video game company had colluded with European distributors to fix prices. Why is price fixing not considered a good practice? What are different kinds of …
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