Imagine you are developing the organic juicing company with retail stores and a franchising system in San Antonio, Texas. Create and support a plan for one of the 4 Ps (Product, Price, Place, Promotion).  Thoroughly explain your reasons for your …

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Supporting project revenue growth How might you support your projected revenue growth when asked by a potential investor? What evidence could you offer? Investors are an imperative part of the entrepreneurial process. Without investors, there is not an outside source …

How might you support your projected revenue growth when asked by a potential investor? Read more »

Amazon target market Choose an established business (e.g., Target, Sears, Hewlett-Packard, Caterpillar, Proctor and Gamble, Patagonia) and describe their target market using appropriate dimensions (e.g., geography, age, gender, income, psychographics).  Who is NOT their market?  Why? Amazon is an established …

Choose an established business (e.g., Target, Sears, Hewlett-Packard, Caterpillar, Proctor and Gamble, Patagonia) Read more »