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Thinking about your own Internet experience, can you think of a specific encounter in which information or knowledge clearly improved your interaction with a human agent? Can you think of an encounter in which the human agent lacked the information …
Partial usability analysis of aschool’s Web site Conduct a partial usability analysis of your school’s Web site. Describe two tasks that you believe the target audience wants to perform on the site. Go to the site, and attempt to perform …
Conduct a partial usability analysis of your school’s Web site. Read more »
Consumer concerns about the privacy of their personal data The increasing use of the Internet around the world has heightened consumer concerns about the privacy of their personal data. What is the nature of the concerns, and what are their …
Variables are needed to measure the effectiveness of branding efforts on the Internet What kinds of variables are needed to measure the effectiveness of branding efforts on the Internet? Where are these measures obtained? There are different metrics used for …
Use of term “metrics” in internet marketing The term “metrics” is commonly used by Internet marketers. Be prepared to explain your understanding of the meaning of the term. The term metrics is a quantifiable evaluation of a business success, which …
The term “metrics” is commonly used by Internet marketers. Read more »
Moving all service delivery to the Web Moving all service delivery to the Web where customers can access it when they need it is the most important aspect of building a successful customer service program. Do you agree or disagree? …
Internet has the capacity to increase customer expectations about service The Internet has the capacity to increase customer expectations about service levels and also to be the vehicle that delivers service that meets or exceeds those expectations. Take a position …
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When should marketers improve websites? How does a marketer know when a site should simply be improved upon and when it should be completely redesigned and relaunched? It is difficult to provide a definitive answer to this question, as there …
How does a marketer know when a site should simply be improved Read more »
Moving all service delivery to the Web Moving all service delivery to the Web where customers can access it when they need it is the most important aspect of building a successful customer service program. Do you agree or disagree? …
Moving all service delivery to the Web where customers can access it when they need it Read more »
Internet capacity to increase customer expectations about services The Internet has the capacity to increase customer expectations about service levels and also to be the vehicle that delivers service that meets or exceeds those expectations. Take a position on this …
The Internet has the capacity to increase customer expectations about service levels Read more »