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Define a global brand. How important are global brands? A global brand is a brand that is recognized throughout much of the world. Coca Cola, Pepsi, McDonald and Nike are all global brands as they have their presence in most …
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A company has a choice of four different modes of foreign market entry. Briefly describe each of these modes. Following are the four modes for an entry to a foreign market. Exporting Mode: In this kind of entry the company …
What long-range forecasts can be used for? Long-range forecasting can be used in the following three scenarios: It can provide us an opportunity to make accurate predictions as we get to account for significantly longer time and many perspectives. Long …
Performance Appraisal? Performance appraisal is a process with the help of which the performance of an employee is evaluated. It is also referred to performance evaluation. There can be several parties involved in the performance appraisal i.e. top management, immediate …
Is exclusivity more or less attractive to wholesalers, retailers and other channel members? Discussion: In my opinion there is not a straight answer to this question. There are some responsibilities that the channel members have to share if they want …
Would intermediaries be equally eager to get exclusive distribution for any type of product? Why or why not? Discussion: in my opinion, intermediaries would not be equally eager to have exclusive distribution to any product. The main reasons that I …
Why would producers want exclusive distribution? Discussion: there are many reasons why the producer would want to be the exclusive distributor for the products they manufacture. The producers might already have a firm presence in the market and they don’t …
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Why intermediaries want to be exclusive distributors for a product? Discussion: There are a number of reason that the intermediaries my want to have exclusive rights to a product. The intermediary are in some case very resourceful. They believe that …
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Cultural comparison of USA and India The decisions made by consumers around different cultures depend on the ingenious believes and behaviors of the given culture. Consumer culture can be defined as “the societal beliefs that define what is socially gratifying”, …
Situational Characteristics and Consumer Behavior Consumer behavior is influenced by different situational characteristics that is used to explain the variation in their behavior (Russel, 1975). A careful consideration of these characteristics is necessary in order to conduct an objective consumer …
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